Marketing is an essential part of any business. But with the rise of digital marketing, it has become increasingly challenging to achieve brand recognition and increase sales, particularly for home service businesses.
One marketing tactic that can work wonders for home service businesses (and one I personally love) is called the Neighborhood Blitz. Let’s talk about it.
What is a Neighborhood Blitz?
A Neighborhood Blitz is a hyper-targeted local marketing tactic in which businesses target specific neighborhoods to increase their brand recognition and sales. It involves hitting a particular area with multiple marketing tactics, such as postcards, flyers, door hangers, lawn signs, and the like.
The idea behind the Neighborhood Blitz is that people need to see a brand seven to nine times before they buy. By targeting a specific neighborhood multiple times, you’ll increase your chances of being recognized when potential customers need your services.
How does a Neighborhood Blitz work?
A Neighborhood Blitz involves hitting a particular neighborhood with multiple marketing tactics. The first step is to identify the target neighborhood. This could be a neighborhood where there is a high demand for home services, such as plumbing, electrical, landscaping, or cleaning.
Once you identify your target neighborhood, you can use a variety of marketing tactics to increase your brand recognition.
The most common tactic is EDDM (Every Door Direct Mail). It’s a service offered by the US Post Office that allows you to send postcards to a pre-specified route.
The cool thing about EDDM is that the postcards you send can have a variety of messages. One could offer a discount of $50 off for that specific neighborhood. Another could be to let them know that you just cleaned their neighbor's place and you will be back in the area with a special offer of $50 off.
You could also use door hangers, flyers, or lawn signs with the same messaging.
The goal of a Neighborhood Blitz is to saturate the target neighborhood with your business's brand message, promotions, and offers — postcards, door hangers, flyers, and lawn signs are a great place to start.
Is a Neighborhood Blitz worth it?
It depends.
Your target market, the level of competition, and the quality of your marketing materials are all factors. But I know that many businesses (including my own!) have found success with this marketing tactic.
One thing that’s important to note is that a Neighborhood Blitz can take a bit of time to yield results — it’s a long-game marketing tactic so you may have to wait up to five months to see any results.
But I have to say I’ve also found that businesses that focus on community marketing and hyper-targeted local marketing tactics are more likely to succeed than those that rely solely on digital marketing.
By saturating your target neighborhood with your brand message, promotions, and offers, it’s only natural that you’ll increase your chances of being recognized when potential customers need your services.
And that’s the goal of every business owner, isn’t it?
This article was written by Neel from MaidThis Franchise, a remote-local franchise opportunity for people looking to escape the rate race and reach financial freedom. Learn more here.
