With the new year well on its way, I wanted to take a moment to reflect on my top reads for 2022. I also decided to get my podcast co-host and friend Johnny Robinson, also known as @SqueegeeGod on Twitter to weigh in.
What resulted was a list of six books that I feel comfortable recommending to anyone.
1. Scaling Up: How a Few Companies Make It…and Why the Rest Don’t by Verne Harnish
Scaling Up is Johnny's first pick. He’s read it several times and it’s one that he always goes back to…which is a sign of a great read in my opinion. This book inspired many other similar books, like Traction.
Read it if you’re in the midst of scaling your business, or if it’s something on the horizon.
2. $100M Offers: How to Make Offers So Good People Feel Stupid Saying No by Alex Hormozi
This isn’t the first time I’ve recommended this absolute banger by Alex Hormozi. If you’re reading this article — whether you’re an entrepreneur or not — stop what you’re doing and pick up $100M Offers. It’s one of the most impactful books both Johnny and I have ever read.
It’s in-depth, and I haven’t seen any other business books go as deep as Hormozi goes.
3. Russel Brunson’s Trilogy: DotCom Secrets, Expert Secrets, & Traffic Secrets
Russel Brunson is one of the smartest marketers I’ve ever come across. Thankfully for all of us, he wrote a trilogy of books about it. I had so many ideas after reading just one chapter of one of his books. It ended up taking me almost double the time to read than it normally would because I kept having to stop to take notes.
If you’re in business and want to know a little bit more about how to scale, add it to your list.
4. Man Up: How to Cut the Bullsh!t and Kick @ss in Business (and in Life) by Bedros Keuilian
Man Up may not be as well-known as some of the others on this list, but I enjoyed reading it last year. Author Bedros Keuilian is the owner of the Fit Body Bookcamp franchise. He scaled it to at least 800 locations and the book tells the story of how he did it. I liked the message behind it: when the going gets tough, “man up.” When Keuilian did, his life changed.
It sounds a lot more macho than it actually is, and is a come-up story that I really liked.
5. Sales Management. Simplified. by Mike Weinberg
As the title suggests, Sales Management. Simplified. is all about running a sales team. Johnny said that it really helped him understand how to manage his sales team — especially because he didn’t have any experience doing so. It showed him the good things he had already implemented as well as areas that he could do better.
It’s a great example of what to do if you’ve ever found yourself in a new role: read a book about it. If you’re in charge of sales, read this one.
6. Prisoners of Geography: Ten Maps That Explain Everything About the World by Tim Marshall
I also wanted to include a non-business-specific book. Prisoners of Geography was gifted to me, and it does a great job of explaining why countries ended up the way they are today — based on their geography and what happened in history. It’s fascinating, especially if you love history, geography, and travel as much as I do.
Read this one before your next trip.
Will these books make it to your 2023 to-be-read pile? Send me a DM and let me know what you think if you do.
Photo by Tom Hermans on Unsplash
This article was written by Neel from MaidThis Franchise, a remote-local franchise opportunity for people looking to escape the rate race and reach financial freedom. Learn more here.
