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Some years ago Neel met Itamar Marani, a former Israeli Special Forces soldier, who in the course of conversations shared risk analysis and mitigation tactics he had been taught.
This includes looking at the magnitude, immediacy, and probability of an event happening, as well as mitigating tactics that can be used to deal with that event, like:
— distance
— barriers
— deterrence
— countermeasures
Neel walks through these using a hypothetical "man has a knife and wants to hurt you" scenario and then goes on to share a real-life case study, which was how he and MaidThis reacted to the threat of new legislation in Los Angeles which threatened Airbnbs, which at that time represented 80% of that market's business for the company. You'll see how the template for defending yourself from dangers in real life applies equally as well to dangers in business.
