186. Building a $1.5M/yr Cleaning Biz in a Town of 50,000, with Stephanie Pipkin of Serene Clean

In this episode of the Freedom Formula podcast, Neel Parekh chats with Stephanie Pipkin, the owner of Serene Clean, a successful cleaning business that generated over $1.5 million in revenue within five years. Stephanie shares her journey of growth, the importance of community marketing, and the differences between commercial and residential cleaning. She emphasizes the significance of building relationships, leveraging local influencers, and maintaining strong core values in business. The conversation provides valuable insights for aspiring entrepreneurs in the cleaning industry.

Takeaways

• Stephanie Pipkin grew her cleaning business to $1.5 million in five years.
• Commercial cleaning can be just as profitable as residential cleaning.
• Building relationships with clients can lead to commercial opportunities.
• Community marketing and local influencers are key to gaining traction.
• Having a strong online presence is crucial for attracting clients.
• Sales strategies should include in-person visits and networking.
• Understanding the specific needs of commercial clients is essential.
• Hiring the right people is critical for business growth.
• Standardization and checklists help maintain quality and efficiency.
• Embodying core values can lead to a positive company culture.

Thanks for tuning in! If you enjoyed this episode, don't forget to like it, leave a comment and subscribe to our podcast for more amazing content. Want to stay connected? Follow me on social media for updates and behind-the-scenes insights:➙ Visit ⁠⁠www.maidthisfranchise.com⁠⁠➙ Instagram: ⁠⁠@neelbparekh⁠⁠➙ X (Twitter): ⁠⁠@neelbparekhFollow Stephanie and her journey: ➙ Podcast: https://www.youtube.com/@ZenMaid➙ Website: https://serene-clean.com/consulting-services/