182. The 4 C’s to Scaling Your Local Business, with Amber Gaige, Founder of Far Beyond Marketing

In this episode, Neel chats with Amber Gaige, a fractional CMO and marketing expert, who shares her journey from growing up in a family business in the trades industry to becoming a successful entrepreneur. Amber discusses the challenges and opportunities within the trades, the importance of effective marketing strategies, and introduces her 4 C's framework for business growth. She emphasizes the significance of guerrilla marketing for local businesses and the necessity of niching down to scale effectively. The conversation concludes with Amber sharing resources for entrepreneurs looking to enhance their marketing efforts.

Takeaways

• Amber Gaige grew up in a family business in the trades industry.
• Entrepreneurship often feels like a calling for those raised in it.
• The Four C's of effective marketing are essential for business growth.
• Clear copy, consistent branding, understanding customer demographics, and channel management are the Four C's.
• Guerrilla marketing is crucial for local businesses to build community relationships.
• Niche down to scale up your business effectively.
• Online branding is foundational but should complement local marketing efforts.
• Customer service is key to making clients feel valued and special.
• Upselling existing customers is more cost-effective than acquiring new ones.
• Amber's resources are designed to empower entrepreneurs with practical marketing tools.

Thanks for tuning in! If you enjoyed this episode, don't forget to like it, leave a comment and subscribe to our podcast for more amazing content. Want to stay connected? Follow me on social media for updates and behind-the-scenes insights: ➙ Visit ⁠⁠www.maidthisfranchise.com⁠⁠ ➙ Instagram: ⁠⁠@neelbparekh⁠⁠ ➙ X (Twitter): ⁠⁠@neelbparekh Follow Amber and her journey: ➙ Website:  www.farbeyondmarketing.com ➙ LinkedIn: https://www.linkedin.com/in/marketing-strategy-coaching-ambergaige/ ➙ Book: The Far Beyond Marketing Guidebook by Amber Gaige