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As Neel looks back on previous years, he knows he's spent too much time focusing on the "scaling" aspect of marketing.
In this episode, he goes the other way, talking about marketing that doesn't scale, but delivers big results, including:
- Apartment Complex Infiltration: just as stealth as it sounds, but is all about quietly building relationships
- Neighborhood Blitz
- Networking groups, i.e. becoming the "go-to" among a group of fellow business owners
Neel notes that this kind of non-scalable marketing can win against the lazy paid marketing that he favored in years past but is now more crowded than ever.
If you want to start your own MaidThis Franchise in your market & skip years of trial-and-error, go to www.maidthisfranchise.com
If you want a foundations do-it-yourself course on how to start your own remote local business model, check out blueprint.beremotelocal.com
